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Evaluation of a road sign “Share the road”

Authors: Alena Katharina Høye, Aslak Fyhri, Torkel Bjørnskau
Report nr: 1365/2014
ISBN: 978-82-480-1110-1
ISBN (digital version): 978-82-480-1106-4
Language: Norwegian
Attachments Hele rapporten

A road sign with the text «Share the road» and a picture of a smiling cyclist and a car was evaluated in a survey among cyclists and car drivers. The sign was set up at a test site in Oslo in summer 2014. About two third of all respondents in a road side survey had seen the sign. The majority liked it and agreed with its message. Cyclists have more often noticed the sign than car drivers and were somewhat more positive towards the sign. Self-reported behaviour of both cyclists and car drivers has improved after the sign was set up. The perception of other road users has improved as well. Actual behaviour is likely to have improved as well, although the positive results may (partly) be a social desirability effect. The campaign «Share the road» with TV-spots that were telecasted at the same time as the surveys were conducted, does not seem to have any positive influence on driver or cyclist behaviour or to have improved the effect of the road sign. The results are most likely representative of similar roads with a high proportion of car traffic that is related to recreation and a low level of conflict.


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