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Evaluating the campaign I drive green

Authors: Arvid Strand
Report nr: 966/2008
ISBN: 978-82-480-0894-9
ISBN (digital version): 978-82-480-0899-6
Language: Norwegian
Attachments Hele rapporten

The municipality of Kristiansand initiated the campaign “I drive green” to make car users switch to bus or bicycle for their commuting. The participants got either a free bus card for a month or a bicycle equipment package. 400 employees wanted to participate; four of five selected to take the bike to job instead of car. The evaluation reveals that the campaign has significant effect changing travel habits; more so for those who selected to bike than for the bus passengers. The participants have a positive view of the campaign and hold that it should be repeated. An overarching calculation of cost and benefit shows a positive ratio.


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