|Alberte Ruud, Edvin Frøysadal
The purpose of this handbook is to give planners in roads offices, transport and communications departments and public transport companies advice on how best to implement differentiated product development of public transport services. The handbook summarises current knowledge in the field, demonstrates good examples, gives advice on the planning process and on evaluating public transport measures. In this handbook, we will distinguish between two types of market – adapted provision: 1) ”Public transport services which attract large streams of traffic”, a large -scale public transport service which is oriented towards ”total demand” in the market. 2) ”Tailor-made” services for specific customer groups.