Stop Driving – measures to reduce parental driving to sports activities

The project has sought to gain knowledge about what can explain parental driving to children's (6-12 years) sports activities, and what measures can be effective in reducing parental driving. Bærum municipality was used as a study area. Based on qualitative and quantitative data, we find that explanations for parental driving are associated with structural constraints (poor time, long distances, unsafe walking and cycling conditions), good access to a car and that many parents want to spend time with their child. Three measures were developed and tested in the project: An awareness campaign for increased cycling, relocation of sports activities to SFO/school and ski bus, i.e. a bus scheme for cross-country training where parents could also ride to and from training. Only the ski bus had a clear effect on parental driving.