| Authors: | Petter Dybedal, Jan Vidar Haukeland, Kathrin Stemmer |
| Report nr: | 1781/2020 |
| ISBN (digital version): | 978-82-480-2300-5 |
| Language: | Norwegian |
| Attachments | Summary - in Norwegian only Full report - in Norwegian only |
A survey among about 2,500 foreign air and ferry travelers visiting Norway in the summer of 2018, shows that 42 percent of the respondents stated that nature-based activities were the most important experiences on their trip in Norway. Only 7 per cent stated cultural experiences / urban areas as most important, but 42 per cent answered «both nature-based and cultural experiences» and 10 per cent «neither of them». Experience of landscapes (62 per cent), easy walks (55 per cent), hiking in mountain and forest terrain (46 per cent) and fjord sightseeing (40 per cent), were the most common activities in addition to photography in nature (50 per cent). Between 10 and 20 per cent had experienced trips to mountain peaks and glaciers, fishing, kayaking/canoeing, mountain biking and bird watching. A follow-up survey by email mapped that accessibility and signage are generally considered the most important types of facilitation, followed by information about risk and safety, parking opportunities and information about the activity. Guided services are considered the least important facilitation factor.
