Marketing short holiday trips to Eastern Norway – an evaluation of campaign effects

This report evaluates the main effects of a campaign marketing Eastern Norway to potential airborne holiday visitors from Germany, UK and France in 2008 and 2009. The analysis is based on surveys among passengers departing from Oslo Airport Gardermoen by SAS, Norwegian, Lufthansa or Air Berlin flights. Those who remembered having seen campaign features (newspapers, Internet ads, city posters etc) and also ordered their flight after the campaign started, constitute only 15 % of the respondents. Among these, 27 % of German, 12 % of British and 9 % of French travelers fully agreed that the campaign was essential to their decision to travel to Norway.