Knowledge, behaviour and attitudes to traffic safety 2011

This is a report of a survey carried out in Norway in 2011 to assess attitudes, knowledge and behaviour relating to different road safety themes. Comparison with previous surveys reveals certain trends occurring over the last decade, including increasing levels of selfreported cycle helmet use and an increase in attitudes in favour of the current alcohol limit. The report highlights differences in road safety attitude, knowledge and behaviour according to gender, age, region, education, income and distance driven. The overall aim is to provide a dynamic insight into road user mentality and behaviour in order to better inform future traffic safety measures. The study also compares two types of methodology, web panels and phone surveys in terms of their effect on response patterns. It concludes that web panel respondents are more prone to speeding and less positive to restrictive measures, compared to phone survey respondents.