Inventive pricing of urban public transport

Norwegian urban public transport is becoming more and more dependent on passenger receipts, due to subsidy cuts. The report explains different pricing strategies to increase traffic revenues, and shows examples from home and abroad of "inventive pricing" of urban public transport.Inventive pricing is to see the operator's cost structure and passengers' willingness to pay and in combination in order to make serivices more attractive for most passengers and at the same time increase operating revenues. An important finding is that season tickets in their current form should be phased out. With season tickets extra trips are free to the passengers whilst in fact it can be costly, especially during the rush hours, for the operator to produce that extra trip.