| Authors: | Veronica Blumenthal, Iratxe Landa-Mata, Nina M. Iversen, Leif Egil Hem, Rasmus Bøgh Holmen, Bjørg Langset Flotve, Christin Krohn |
| Report nr: | 1974/2023 |
| ISBN (digital version): | 978-82-480-2034-9 |
| Language: | Norwegian |
| Attachments | Summary, pdf, in Norwegian only Full report, pdf, in Norwegian only |
This report presents the result of an evaluation of the destination marketing organization Fjord Norway/Fjord Norge AS (FjN), which covered the three counties Vestland, Møre og Romsdal and Rogaland. The evaluation is based on a combination of document analysis, a survey, qualitative inter-views with local DMOs and partners, and publicly available statistics on tourism development in Western Norway. The main focus of the report is on the years between 2018 and 2022, and the results will therefore partially be influenced by the effects of the COVID-19 pandemic. The evaluation points to some areas were FjN performs well, such as working with the press and creating connections with international actors. In other areas, there is however room for improve-ment. One of the main conclusions is that FjN needs to make a strategic choice on what areas and tasks to focus on going forward. There is also a need to clarify FjN’s role within the tourism structure of Western Norway.
