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A new approach to route guidance for cyclists - a field study with eye trackers and GPS tracking

Authors: Aslak Fyhri, Ole Aasvik, Ingeborg Storesund Hesjevoll
Report nr: 1818/2021
ISBN (digital version): 978-82-480-2346-3
Language: Norwegian
Attachments Summary
Full report - in Norwegian only
Sammendrag

New principles for bicycle guidance have been implemented by the Oslo City Council. Through a field experiment with the use of interviews, eye tracking and a GoPro camera, we have investigated the effect of the measure on route selection and traffic safety (distractions), along one of the routes. The new signage system led to a change in route choices for the cyclists. The participants experienced the new system as an improvement. They felt a greater degree of control and overview after the new signage system was implemented. We used machine learning to carry out analyses of whether the new marking led to cyclists becoming less aware of other road users. This showed that there was no change in the proportion of other road users who were detected. Qualitative analyses of eye tracking data and people's responses to the interviews also indicated that the measure was an improvement rather than a threat to road safety.

      

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