Traffic safe Municipality as a measure to develop a municipal traffic safety culture

This study examines the consequences of being approved as a Traffic Safe Municipality for municipal traffic safety culture, based on surveys and interviews in 24 municipalities. The respondents state positive consequences for the traffic safety culture in their own workplace: The focus on traffic safety has increased among immediate managers (67% agree) and among colleagues (62% agree) and it has become easier to address issues related to traffic safety in one's own workplace (58 % agree). In multivariate statistical analyses, we see that these changes are also linked to respondents stating that they think more about traffic safety in everyday work and that they behave safer in traffic during working hours. The study has also mapped factors that promote and impede successful implementation of Traffic Safe Municipality. We conclude that the Traffic Safety Municipality and the work with traffic safety plans can be interpreted as a measure to establish a traffic safety culture through the implementation of a safety management system in the municipality.