|Authors:||Katrine Næss Kjørstad, Pål Ulleberg, Peter Christensen, Rune Elvik, Åse Nossum|
|ISBN (digital version):||82-480-0554-2|
During 2002-2004, a Saturday night road safety campaign directed at youths took place in the Sogn og Fjordane county of western Norway. A subsidised taxi and bus service offered their clients to get "Safely home" for 50 Norwegian kroner, i. e. appr £4,50. The idea was to discourage youths from using private cars to and from their Saturday night destination. Our evaluation study shows that about one third of the adolescents interviewed had made use the "Safely home" facility. 70 per cent of the users stated that it had made them leave their car at home or avoid riding with other drivers on Saturday nights. A Poisson regression analysis of official accident statistics suggests that the number of injured or killed road users in the age group 16-30 years was reduced by 22 to 30 percent during the "Safely home" campaign. The reduction is not, however, statistically significant.