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Lifestyle and Modal Choice

Authors: Guro Berge
Report nr: 328/1996
ISBN: 82-7133-974-5
Language: Norwegian

The analysis of a general lifestyle survey (Gallup Kompass Norway with 9 segments) shows that each segment has its own modal choice profile The analysis indicates a connection between lifestyle and modal choice, car ownership, attitudes toward and interest in transport. The analysis also indicates a connection between environmental care and modal choice and car ownership. The analysis shows that the differences between gender, age groups and people from urban and rural areas, are only valid within certain lifestyle segments. Gender, age, and place of residence, are therefore not unambiguous factors of explanation.


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