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Attitudes and modal choice. A literature review

Authors: Guro Berge, Astrid Helene Amundsen
Report nr: 512/2001
ISBN: 82-480-0191-1
Language: Norwegian
Attachments Hele rapporten
Sammendrag

The focus in this study is aimed at attitides and preferences to modal choice. When marketing existing and future initiative in public transport, it is important that the information reach the group of customer you want it to reach. This demands knowledge of present and potensiell groups of customers. Knowledge about their needs and whishes concerning public transport is also necessary.

      

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