Crossmodal studies cross-modal demand effects in urban passenger transport. While there is ample evidence of within-mode demand effects, e.g. the patronage growth following 10% bus fare reduction, we know very little about where these new passengers came from.
The answer to this is crucial for policy makers who want to change the transport system towards a more sustainable modal mix, and can be the difference between success and failure. Knowledge and evidence of demand effects across transport modes are important, yet generally lacking. Crossmodal fills this gap.
A main focus is on the substitution between transport modes, i.e. the diversion factor. Crossmodal scrutinises the diversion factor both theoretically and empirically to better understand mode-switching behaviour.
The project develops and enhances the theoretical understanding of these issues, and establishes new empiricism based on local data. This enables informed policy design for the achievement of real improvements in urban passenger transport.
Methodologically, the study focuses on cross-elasticities of demand, diversion factors and mode choice. These are central concepts in economics, modelling/engineering and mathematics. We bring in elements of political science for formulation and implementation of policies and goals.
The project has strong focus on stakeholders and has already established a group of organisations and people with strong interest in this project. This forum is the hub for external communication. Communication will also happen through scientific and popular science publications.
The Crossmodal project runs in 2015-2018